The harsh truth of fashion

Fast fashion has become a dominant trend in the fashion industry, characterized by mass production of low-cost clothing and rapid collection turnover.

• The fast fashion industry is the second most polluting industry in the world.
• According to the Global Fashion Agenda, clothing production has doubled in the last 15 years, reaching a total of 100 billion garments per year.
• The fashion industry is responsible for 10% of global carbon emissions, more than all international and maritime flights combined.
• 80% of people working in fast fashion are women.
• More than 70% of women working in this industry have suffered from sexual harassment or violence.
• To produce a pair of jeans, 7,000 liters of water are needed, the same amount that a human consumes in 6 years.
• Garment workers in developing countries often face precarious working conditions, with low wages, long working hours, and a lack of basic labor rights.
• Some fast fashion brands are: Zara, H&M, Pull&Bear, Bershka, Shasa, Stradivarius...