The harsh truth of fashion

“Fast Fashion is fleeting, but its footprint of waste and exploitation lasts forever.”

Fast fashion has become a dominant trend in the clothing industry, defined by mass production of low-cost garments and the rapid turnover of collections.

The fast fashion industry is the second most polluting industry in the world.
According to Global Fashion Agenda, clothing production has doubled in the last 15 years, reaching 100 billion garments per year.
Fashion is responsible for 10% of global carbon emissions—more than all international flights and maritime shipping combined.
80% of garment workers are women, and more than 70% of them have experienced harassment or sexual violence.
Producing a single pair of jeans requires 7,000 liters of water—the same amount one person drinks in six years.
Textile workers in developing countries often endure precarious conditions: low wages, long hours, and lack of basic labor rights.

Some of the most well-known fast fashion brands include Zara, H&M, Pull&Bear, Bershka, Shasa, and Stradivarius.

Choose conscious fashion, say no to fast fashion, and join the OKA movement—where beauty meets sustainability.